Here is a press release for the upcoming name change from California Kayaker Magazine to California Paddler Magazine.
FOR
IMMEDIATE RELEASE:
California Kayaker Magazine Changes Name to California Paddler Magazine
San Francisco, CA — April 12, 2013 — Starting with the
Summer 2013 issue (#11), California
Kayaker Magazine will be published under the name California Paddler Magazine.
By changing
the name from "kayaker" to "paddler" the magazine seeks to
expand the content to cover all paddle sports. “Canoes and rafts have somewhat
limited retail markets in our geography, so likely will only be covered from
time to time,” said Peter Donohue, California Kayaker Magazine’s Editor, “but
with this change we do plan to have stand up paddleboard (SUP) content in each
issue, reflecting its fast growth and popularity.”
Donohue also
said that beyond the addition of SUP, the rest of the magazine will not see
major changes. “We will continue to
print on high quality paper stock, distribute through all the same locations – with
the addition of SUP-specific retailers, print on the same schedule for 2013,
increasing to 3 issues for 2014." – he added. “And keeping our loyal
kayaking readers in mind we will continue to include great kayak content in
each issue."
Donohue
offered that the first SUP article will be about the different types of SUPs
(displacement boards versus planing boards, etc.), written by Scotto of Clavey
Paddlesports, a past contributor to the magazine.
About California
Paddler Magazine:
California
Paddler Magazine (formerly California Kayaker Magazine) is focused on being the
South West's source for paddle sports information. We cover all forms of paddle
sports (SUP, kayaking, canoeing, etc.) and for readers ranging from those just
entering the sport to professionals. California Paddler is printed on
glossy stock and packed with photos and stories written by local experts. Articles
include trip experiences, skills, product reviews, news, how to get started,
etc. Print runs exceed 10,000 copies per issue, which are distributed free at
paddle sports, general sports, and boating outlets in California, Oregon,
Arizona, and Nevada. Each issue is also available to be read online.
